Great post on Heart of Green
about the Recyclable sign, popping up on more and more bills and
envelopes in the mail. What does it really mean? It kind of looks good
at quick glance as you throw that mail on the table. But is it really
good?
Here's the catch ... all paper is recyclable, that envelope and every other envelope. So as Heart of Green so eloquently puts it, "companies
that are using the recyclable symbol are getting the benefit of seeming
environmentally-friendly without really doing anything. These companies
want us to do the work of recycling their envelope, but they are not
yet willing to print green."
What
could companies do to really make a difference? Using paper and
envelopes with a high percentage of post-consumer content to begin
with. "Let's turn that "able" into an "ed," says Heart of Green. It would be a nice touch, especially on all of those bills.
http://heartofgreen.typepad.com/heart_of_green/2007/11/recyclable-vs-r.html
http:// www.greenrevolution2.comhttp: